UAV Radars
Joel Hodgdon, Stephen Rupp, Anthony West, Brian Smith,
Derek Good, Lee Nelson, Francis Yuan

Table of Contents
Methodology…………………………………………………………………………………………..
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Initial Markets Considered…………………………………………………………………………..
Determinant Factors………………………………………………………………………………….
Potential Markets…………………………………………………………………………………......
Agriculture…………………………………………………………………………………………………………….
Film/photography………………………...…………………………………………………………………………..
Academic/Research………………...……………………………………………………………………………….
Delivery……………………………………………………………………………………………………………….
Public Safety/Municipal……………………………………………………………………………………………..
Hobbyist………………………………………………………………………………………………………………

Competitive landscape……………………………………………………………………………….
Direct Competitors…………………………………………………………………………………………………..
Indirect Competitors…………………………………………………………………………………………………

Recommendations and Conclusions……………………………………………..……………… Agriculture Strategy…………………………………………………………………………………………..……… Film/Photography Strategy………………………………………………………………………………………….. Academic Strategy……………………………………………………………………………………………...…….

Next Steps……………………………………………...……………………………………………….

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Methodology
In order to best determine how UAV Radars can best enter the market, our group considered many options. After conducting both secondary and primary research, including user interviews, our group determined six industries currently using drones who are likely to be receptive to this product. This information found key uses and information for each market/industry we considered. After all research was compiled, our group then developed a competitive matrix with the goal of using this matrix to determine the best possible markets for
UAV Radars to enter into. Determining this practicality of entrance for each market was based on finding the size, growth potential, price points, and decision making processes that makes up each market, and how these factors compare between markets. After the top three markets were determined, our group then created strategies and tactics for how to enter each market. In addition, a look into the current competition of the radar system and how to differentiate to meet this competition has been provided.

Initial Markets Considered
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Agriculture
Film/Photography
Academic/Research
Delivery
Public Safety/Municipal
Hobbyist

Initial research showed these markets to be the best options to investigate in more depth.

Determinant Factors
The following are factors and brief explanations of the criteria we applied to each of the 6 potential markets to determine which ones would be best suited to taking a more in depth look at, as well as potentially targeting for marketing uses in the future.
● Industry Size
○ How much money is there in the industry
● Industry Profitability
○ How profitable is the sector and how much the industry can spend on drone technology ● Industry Growth
○ How fast is this market sector growing
● Technology Compatibility
○ Can our radar system currently be used on the drones this industry uses
● Competition
○ How high is the competition level for drone services in this industry
● Revenue Volatility
○ How predictable is the health of this sector and how will varying states of the economy affect it
● Cost/Benefit
○ How easy is it to pitch drone technology to this industry? Is this industry already
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using drones? Is our drone radar an obvious/cheaper alternative to something the industry already does?

Potential Markets
The following are in depth analysis of the six initial markets we considered as a group.
Agriculture
There are 2.2 million farms in the United States, with an average size of 1.2 square miles. The average annual farm expense is $270,000 annually (American Farm Bureau
Federation). Farmers typically use helicopters for land surveys, expensive irrigation system to