Case Study I—Festival Management Sarah Lee HMGT 5630 Introduction In recent years, event management has developed into a rapidly growing field that has been studied by many universities of the world (Getz, Andersson, & Carlsen, 2010). Festival management as a subfield is also rapidly developing. In fact, festival events play a significant role in the tourism and hospitality industry because these events contribute to the economic development (Pan & Huan, 2013; Carlsen et al., 2009; Yeoman…
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