The Effects of Efficiency on Marketing (for Fast Food Nation) i. Provide maximum opportunities to buyers and sellers to effect transactions with minimum transaction costs. a. The fast-food companies' marketing focus efforts on what the average consumer wants: convenient, inexpensive food. b. Every day about one quarter of the U.S. population eats fast food. c. Shapes wants and needs of population in order to sell products

ii. Targeting children as the primary consumer develops clever and efficient marketing strategies. iii. Exploitation of children's naïveté and trusting nature d. Manipulate children by using marketing tactics e. “Synergy” strategy: increasing product recognition iv. Marketing Success, in spite of all the terrible things that brought it about. He doesn’t care because efficiency wins over all other values.

* Because fast food is so highly processed, much of its flavor is destroyed, so the tastes of most fast food are manufactured at a series of special chemical plants * symbol for the profound changes in American culture and society over the past forty years advertisements victimize children; almost like brainwashing
3:10 (CD 1) – Marketing campaign with children from local elementary school
47:09 (CD 2) – Marketing Success, in spite of all the terrible things that brought it about. He doesn’t care because efficiency wins over all other values.

Multitasking

i. Multitasking begins in the service of efficiency. a. Multitask to save time. ii. Multitasking is a way of life