breadth. The company, being the leader in the coffee market, also carries many peripheral products and services such as tea, coffee equipment, coffee and tea subscriptions and more. Within these product categories there are a wide assortment of flavours, colors, and uses in order to serve essentially any consumer need in the market. Specifically, this paper will explore the pricing concepts for a package of Starbuck’s House Blend Whole Bean (SHBWB) coffee. This product is the first blend the company…
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