current market and trends. Marketing strategy helps to establish the products to the customers, and increase the awareness to the organisation. For organisation not to fail there marketing strategy have to be unique, as Bruce Heblerson said “Unless a business have unique advantage over its rivals, it has no reason to exist”(Shankar, Carpenter &,2013). Also recording to K-Mart and GM every company have to keep their strategy current and up to date and unique, its show that successful companies always have…
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