Case Study: Facebook |

Introduction
Recently, the social networking sites are getting much more popular on the internet. They are playing a vital role in the way that individuals can easily create their own online profiles, construct their identities and help communicate with each other. Literally, there are many social networking sites worldwide; however, Facebook is the most well-known one since the number of its visitors is significantly increasing. Historically, Facebook was founded almost nine years ago by three undergraduate students of Harvard, Mark Zuckerberg and his two colleges, where it was firstly used by the members who have only ‘.edu’ email addresses. A month later since Facebook had been launched; it was spread very
This can create an effective negotiation between the firms and their fans. Companies can also advertise their pages on Facebook to be liked by users. New advertising products were improved using Facebook which in turn leveraged its users in terms of social relationships (Mikolaj et al., 2011), (Piskoriski, 2011). To illustrate, friends of a certain company would see ads about that company regularly (Mikolaj et al., 2011). As a result, Facebook has achieved massive financial benefits from those developers and applications.
Question 3:
Regarding the Facebook platform, what role does it play for both individuals and organizations?
Facebook has some approaches that make it different from other social sites. For example, Facebook users are able to browse each other’s profiles as long as the profiles’ owners allowed that (Boyd & Ellison, 2007). Moreover, Facebook permitted users to add applications in order to enhance their profile and they were set up by Facebook developers (Mikolaj et al., 2011). One of these applications is games, where more than 40 % of Facebook users had been attracted to play games by 2011. A year after Facebook extended its API to comprise other actions, such as listening to music or reading an article and might be also shared with other users (Mikolaj et al., 2011). Facebook platform