programs, so they were adding such programs in their own networks. To maintain its profitability and position in the industry, the company needed to make a change to its previous “broad viewer” strategy and focused on specific segmentation. External Situation Analysis (See Appendix 1 for full listing.) Competition among networks for ad was fierce. In the free market with hundreds of networks, any special programs that were more attractive to viewers would be imitated by other networks, just as CNN…
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