Marketing Analysis Market Segments Figure 1 (Mintel, 2013) In the Beauty and Personal Care (BPC) sector, beauty products have a tendency to have the larger share over personal care products. Among these, Facial Care has the third-largest share with 11%, with a clear opportunity for growth. Spending in the beauty category is also predicted to rise in the coming years, with a 4% rise in spend from 2007 to 2012 (Mintel, 2013). Figure 2 Best and worst case forecast UK value sales of facial…
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