Spirit Case Analysis Spirit Airlines began as a Detroit trucking company which was transformed to a charter airline in 1983 (Martin, 2013). The charter airline flied travelers/tourists to Las Vegas, Atlantic City and the Bahamas (Martin, 2013). It was not until the year 2006 when the airline decided to initiate the ultra low fare business model (Martin, 2013). Spirit Airline has just 49 planes but is working on adding more by the end of this year (Mouawad, 2013). The airline is runned by the CEO, Ben…
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