Ethos Slide:
1. This slide is intended for an audience that is looking for clear skin
2. The page is designed by emphasizing her flawless complexion, while putting their product up there as well
3. This shows the appropriate appeal because she is a well-known singer with no blemishes, so it would make sense to use her in this specific ad
4. Yes it is an effective ad because it makes people with acne, feel like by using this product, they will have clear skin.
Logos #1 slide:
1. The intended audience is people who are currently smoking
2. The page is designed with cigarettes inside of a gun, portraying that these can kill you
3. This shows the appropriate appeal because theyre trying to visually show you that cigarettes can kill you by them being inside this gun
4. This is an effective ad because it has the visual side, and facts to back it up
Logos #2 slide:
1. The intended audience is for smokers looking for a less-irritating cigarette
2. The page is designed showing a physician holding these cigarettes, with some facts under the picture
3. This shows the appropriate appeal because someone who wants a less irritating cigarette, will want these
4. This is an effective ad because most people would just read it and believe that they tested all those physicians
Pathos slide:
1. The intended audience are for parents, or anyone else dealing with kids regularly
2. The page is designed with a child as the first thing you see, and some signs and text to the right
3. It shows the