1. Ethos Argument - the source's credibility, the speaker's/author's authority. Ex: As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.
2. Logos Argument-an appeal to logic, and is a way of persuading an audience by reason. Ex: In 25 years of driving the same route, I haven’t seen a single deer.
3. Pathos Argument-an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response. Ex: If we don’t move soon, we’re all going to die! Can’t you see how dangerous it would be to stay?"
4. Ad hominem argument- an argument made personally against an opponent instead of against their argument. Ex: Although some faulty arguers may call attention to distasteful features of their opponents in order to manipulate the responses of their audience, most abusers apparently believe that such characteristics actually provide good reasons for ignoring or discrediting the arguments of those who have them. Logically, of course, the fact that any of these characteristics might fit an opponent provides no reason to ignore or discredit his or her arguments or criticisms.
5. Allegory-a literary device in which characters or events in a literary, visual, or musical art form represent or symbolize ideas and concepts. Ex: the long poem is an allegory of love and jealously.
6. Alliteration- the repetition of usually initial consonant sounds in two or more neighboring words or syllables. EX: Becky’s beagle barked and bayed, becoming bothersome for Billy.
7. Allusion-a figure of speech that makes a reference to, or a representation of, people, places, events, literary work, myths, or works of art, either directly or by implication. Ex: He was a real Romeo with the ladies. Romeo was a character in Shakespeare’s play, Romeo and Juliet, and was very romantic in expressing his love for Juliet.
8. Amplification- The act or result of amplifying, enlarging, or extending. Ex: The professor gave a presentation in which he showed us different slide; music slides, text slides, illustration slides, chart slides, video slides, just too many slides.
9. Analogy- a likeness or a comparison between two things that have some features that are the same and others which are different. EX: Her hair glistened in the rain like a nose hair after a sneeze.
10. Antanagoge- is a figure in rhetoric, in which, not being able to answer the accusation of an adversary, a person instead makes a counter allegation. Ex: "When life gives you lemons, make lemonade."
11. Antithesis- the rhetorical contrast of ideas by means of parallel arrangements of words, clauses, or sentences. Ex: "That's one small step for a man, one giant leap for mankind"
12. Antimetabole- the repetition of words in successive clauses, but in transposed order. Ex: Eat to live, not live to eat.
13. Antiphrasis- The use of a word or phrase in a sense contrary to its normal meaning for ironic or humorous effect. Ex: I am but a child of ninety years.
14. Aphorism- A tersely phrased statement of a truth or opinion. Ex: War determines not who is right but who is left.
15. Colloquial- a Characteristic of or appropriate to the spoken language or to writing that seeks the effect of speech. Ex: I will fetch you a drink right now.
16. Conceit- a literary and rhetorical term for an elaborate or strained figure of speech, usually a metaphor or simile. Ex: "All the world's a stage, the men and women merely players; they have their exits and entrances."
17. Connotation- The emotional implications and associations that a word may carry. Ex: As snakes continue to grow, they shed the protective keratinous layer on the surface of their bodies because it does not expand.
18. denotation- The direct or dictionary meaning of a word. Ex: a dog is a four legged mammal.
19. Diction- The choice and use of words in speech or writing. Ex:
20. Enumeration- A rhetorical term for the listing of details. Ex:
21. Eponym- A word