world's preference structure is relentlessly homogenized. Consider the cases of Coca-Cola and PepsiCola, which are globally standardized products sold everywhere and welcomed by everyone. Both successfully cross multitudes of national, regional and ethnic taste buds trained to a variety of deeply ingrained local preferences of taste, flavor, consistency, effervescence and aftertaste. Everywhere both sell well. Cigarettes, too, especially American-made, yearly make global inroads on territories previously…
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