|To: |Bob Barley, CEO |
|From: |Charlcia Agee, Business Consultant |
|CC: |Tina Sullivan, Chairperson |
|Date: |09/23/12 |
|Re: |Naming Rights |
| | |
Columbus Hospital was established in 1944 with one broad mission. Our mission is to improve the lives of people through innovation in research, education, and patient care. Located in Columbus, The Columbus Hospital is one of the largest and most diverse hospitals in the country and the only academic medical hospital in central Ohio. Columbus Hospital includes:
a top-30 College of Medicine
a unified physician practice
network of primary and specialty care practices
15 core laborites
The tobacco company, Marlboro would like to offer a $100 million contribution to the hospital. The amount will be 25 percent of the hospital’s annual budget. In order to receive the contribution, Marlboro wants to have the right to change the name of the hospital. If you do not choose to take up the offer, then the contribution will not be granted and your name will remain the same. If you choose to follow through with the contribution, Marlboro asks that the hospital name be changed to “Marlboro Columbus Hospital”.
The hospital will benefit from this contribution in a variety of ways. The contribution proceeds can help the special practices and the laborites the most. My thought process on this idea is that I believe you guys should accept the money. By accepting the money, you are opening the doors to help the community tobacco smokers. By helping the community tobacco users, you are helping save lives. The way you can help these users is to set up an area with the intentions of a rehabilitation center. The program will restore the users lives through therapy and education. I believe in helping others as much as I can. And with a $100 million, your mission can be more than just helping the users in need. This name change is not just about the lump some of money. The opening up of a tobacco user program can open up so many doors for the hospital alone. Tobacco use is the leading preventable cause of death in the United States. More deaths are caused each year by tobacco use than by all deaths from human immunodeficiency virus (HIV), illegal drug use, alcohol use, motor vehicle injuries, suicides, and murders
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