GEOGRAPHIC AREA (Austin Area Dallas etc.) BY PRODUCT SERVICE CATEGORY (beer, software etc.) BY OBJECTIVE, (thinks its most important) (what is the purpose of the ad?) i. Consumer Adv. a. Brand Adv. - Preference for product b. Direct Response/ Interactive/ Social Media Advertising - direct immediate response. (Ex: Side bar on google when you search, side bar on fb click on it, direct response) c. Combining Brand response - relationship d. Ad examples, colour like no other Bravia, Sony e. Herding cats, Eds…
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