Great by Choice, Jim Collins and Morten T. Hansen, HarperCollins Publishers, 2011 Organizing question: Why do some companies thrive in uncertainty, even chaos, and others do not? Nine year study of companies that “started from a position of vulnerability, rose to become great companies with spectacular performance” (beat the industry standard by at least 10X), “and did so in unstable environments characterized by big forces, out of their control, fast moving, uncertain, and potentially harmful…
Words 624 - Pages 3