pleasure; double your fun” tag lines Nike’s “Just do it” anthems The Star-Spangled Banner auditory icons Intel Inside TV ad signature AOL’s “You’ve got mail” Dolby THX’s “sonic boom” telephone dial tone Henry Mancini’s Pink Panther theme things (or ideas) describing products analogies for products superlatives and qualities unrelated to the product Digital, Huggies, Newsweek Oracle, Pampers, Sprint All, Best, General, Paramount, Apple, Camel, Frog, Thrasher surnames…
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