1. Researchers are often asked to respond to “problems” that mangers need to solve. The use of both applied and pure research is problem-solving based but with applied research, problem-solving is prevalent and is directed much more to making immediate managerial decisions. The problem-solving nature of applied search means it is conducted to reveal answers to specific questions related to action, performance, or policy needs. Pure or basic research aims to solve perplexing questions or obtain new…
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