| * To provide long term stability for a company. * Know the purpose of the company * Determine the responsibility * To achieve a profitable growth | Marketing Audit | Analyzing the external audit (competition, technology, business and economic environment, market…) Internal audit (Own company, profit margins, marketing mix, marketing, strengths and weaknesses…) | * It is to know what need to be changed in order to have better profits. * Growing turbulence of the…
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