Mary Joy dela Cruz Management Case: “Keeping the Buzz at Burt’s and Bees” I. Background Burt's Bees is an American personal care products company that describes itself as an "Earth friendly, Natural Personal Care Company" making products for personal care, health, beauty, and personal hygiene. As of 2007, they manufactured over 197 products for facial and body skin care, lip care, hair care, baby care, men's grooming, and outdoor remedies[1] distributed in nearly 30,000 retail outlets including…
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