literature, as it is considered to be an entrepreneurial partnership between two types of entrepreneurs, the franchisor and franchisees (Kaufmann & Dant, 1998). Moreover, Carter & Jones-Evans (2006) argue that franchising provides a route to growth for the franchisor and business opportunities with limited risk for the franchisee. The aim of this paper is to determine and examine the reasons behind entrepreneurs’ decision to enter a franchise agreement as a form of business start-up, as well as discuss…
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