How did the two Freitag brothers became innovated and entrepreneurs? 1993, Switzerland Markus Freitag, an art student in living in Zurich then needed a waterproof bag to hold his paper worksheets against the damp Swiss winters. He lived near a freeway where a lot of trucks covered in robust tarpaulin, passed by. Tarpaulins are known for it’s high resistance against water and have the ability to keep everything in one place. It was ideal for covering things while moving. Hence, due to this reason…
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