had decentralized management structure but with shared core value of group. The four guiding principles namely The idea, Its Potential, Commitment, and The Plan steered the group through its path of diversified growth. The business units had own management teams for strategic decision making, which resulted in flexible and speedy response to market change. The uncontested market was created with differentiation strategy. The core values-listen, focus and strive to excel concurred with the need to…
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