for Interead’s new and exciting electronic book reader, the Cool-er. By conducting a thorough situational analysis, doing a SWOT and defining marketing objectives along with a budget, it is easy to develop such marketing strategies. Please find in this report the previously mentioned along with the corresponding research and new ideas. An addition to the second part of this report is the media plan, media buy and blocking chart. Situation Analysis 1. Discussion of the total market…
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