change in market strategy. UPS upgraded its infrastructure to track packages precisely, deliver electronic proof of deliver, and manage shipments on-line. The new system included electronic scanners, bar codes on packages, and computerized clipboards for all UPS drivers. The end result was that by 1999, UPS was able to handle six times as many on-line tracking requests as FedEx. UPS also changed their pricing and marketing strategy in response to competitive challenges. UPS transitioned away from standard…
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