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Assessment 1 - Case Study Report 1 Question 1: 1 Question 2: 3 Question 3: 4 List of References 5
Assessment 1 - Case Study Report |
Case: “The success of the iPod and iPhone raises the licensing question for Apple… Again”(Source: Chap 1, Page 33)
Question 1: Use the cyclic Innovation Model (Fig1.9, pg. 30) figure to illustrate the innovation process in this case and provide a brief description.
Innovation is not only invented via technical invention, it also consists of economics, social and cultural aspect as well. Many years ago, innovation was only simple one-way pipelines, but now it’s using a new conceptual approach to innovation, which After the release of the iPhone 3 in December, Apples market share has increased by 20.9%. However, after launching the iPhone 5, the market share started to drop down dramatically. Johnson (2013) also stated that, the reason to the drop in market share is due to the messy and unpredictable market. The consumers are frequently changing phones and Apple does not distribute the products to other retail showrooms which greatly reduces their selling opportunities.
In the whole year of 2012, Apple shipped 101 million handsets to retailers; while Samsung has shipped over 74 million more handsets than Apple (Mac Daily News 2013). This clearly indicates that there is nearly a 40% decrease in shipment compared to Samsung. According to ABI research (2013) Apple’s market share will peak in 2013 at 22%, unless Apple is willing to cut down cost and the market share will depend only on customer loyalty.
In order for Apple to influence future technology, it will need to keep innovating and creating new products and new markets as per earlier years. Apple could also distribute their products to other retailers in order to promote their product even more and to increase their sales which would increase its market share. Apple should also reduce their cost price in order to stay in the high competitive market.
Another option for Apple is to license its software and/or hardware to other vendors and become a dominant standard which was
APPLE, INC. A Case Study in External Communication Written by: Jenny Lee Ian McCarthy Andrew Nguyen Robbie Reid Dr. Robyn Walker Faculty Advisor Center for Management Communication Prepared for: Case Study Initiative Center for Management Communication 2013 INTRODUCTION As soon as the news of the Apple iPhone surfaced, David and Mary Jones eagerly bought two and switched their wireless phone carrier to AT&T Wireless, the iPhone’s exclusive wireless carrier in the United States. Several weeks…
rcin Table of Content | | I. About this report | 2 | | II. Introduction a- Outsourcing b- Benefits c- Risks d- Reasons e- Case study 1 Korean bank and IBM f- Case study 2 Apple and outsourcing g- Outsourcing in real economy h- The Apple China connection i- Bibliography | 33455611121314 | About this report This report will summarize the observation, findings and discussion about the outsourcing core reasons, why companies go for outsourcing and what are the…
Benefits…………………………………………………pg 10 7. Brand Equity………………………………………………………..pg 11 8. Conclusion………………………………………………………….pg 15 9. References………………………………………………………….pg 16 1. Executive Summary The intention of this report is to investigate which factors, have enabled the iPod brand to establish its brand positioning and values. As well as discussing the characteristics and benefits of the iPod and how it relates to communities and the elements that have contributed…
Courts July 29, 2013 Case Study of Personal and Organizational Ethics and Values between For-profit and Not-for-Profit Organizations The American Lung Association (ALA) is a non-profit organization that promotes healthy lungs and healthy air. They offer free counseling for individuals who want to quit smoking. They advocate for clean air laws. They are involved in searching for cures for lung diseases. The ALA was founded in 1904 as a non-profit organization advocating study and prevention of Tuberculosis…
Criminal Justice : Policy and Practice Police Deviance : Rotten Apple or Rotten Barrel? Jessica 18th November 2010 Contents 1. Abtract……………………………………………………………………..….P.3 2. Bad Barrel : Police culture leads to corruption………………………..…..…..P.5 3. Application : IRA Miscarriage of Justice………………………………….....P.10 4. Application : Case of Rolando Mandoza………….…………………………P.12 5. Policy implication…………………………………………………………….P.14 6. Conclusion……………………………………………………………………P.16 7. References……………………………………………………………………P…
Beech-Nut a distributor of apple juice in the competitive baby food industry started purchasing apple juice concentrate from a supplier called Universal Juice Company in 1977. There should have been questions at that time because Universal Juice sold its product at around 25 percent below the market value for apple juice. John Lavery the vice president of operations received his first indication in 1978 that the apple juice concentrate from Universal might be adulterated but ignored the warnings…
icrosoftChapter 7 Telecommunications, the Internet, and Wireless Technology 315 Google, Apple, and Microsoft Struggle for Your Internet Experience CASE STUDY r w ' I I are in an epic struggle to dominate your , n what looks like a college food fight, the three Internet titans-Google, Microsoft and Apple- can listen to music and watch videos 24/7? It's no surprise, then, that today s tech titans are so aggressively battling for control of this brave new ' Internet experience…
Apple Computer Introduction: Apple Computer began it’s existence on April Fools Day in 1976 when two young men decide to sell a computer that one of the men designed. Steve Wozniak (Woz) had designed a personal computer that he and Steven Jobs built together. Woz had not even considered that idea of anyone wanting to buy it, however Jobs had a vision to introduce it to the public for sale. Woz and Jobs started the Apple Company in Jobs garage and from there it has blossomed into a billion dollar…