asked a question related to the different industries when it came to making purchases and the results were analyzed accordingly. The results were divided into Millennials, Generation X, Baby Boomers, and the Silent Generation. It was found that social media was influential among 40% of the participants in their travel related decision making scenarios. For the other 3 industries, social media still had a role in decision making, but it was considerably less with 25% in finance, 22% in retail, and…
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