Introduction Culture is an important part of International Business. Culture is defining the collection of values, beliefs, behaviours, customs and attitudes of the member in the society. Culture is the behaviour that people act in the community. The characteristic of culture is also reflects learned behaviour that is transmitted from one member to another in society. There are also basic elements cultures such as social structure, language and religious. So the foreigner who wants to operate the business at the overseas market have to understand the culture at the local market to become successful. In this report also compare between the similarities of culture between two countries such as Thailand-Malaysia and different in culture
The eldest person in the organisation will be the most respectful from the other members in the organisation.
. It is difficult for most Thais to say no, so you must be cognizant of their non- verbal communication.
. Also body language is also important to do the business in Thailand. Because body language can telling about how professional the outsider are.
Face
The concept of saving face is important in Thai society. So to do business in Thailand, Thai people will do anything to prevent loss of face. For example, normally to avoiding confrontation and rather choosing to tell others what they want to hear rather than dealing immediately. So to Criticising someone in public and breaking the promises are various ways that unpermitted in Thailand.

Thailand is a fascinating and very complex country, because Thailand has history of religious for century’s philosophy, immigrant know-how and wisdom coming from foreign trade and commerce. Due to the culture complexity, which make it very hard to understand from the foreigner to doing business in Thailand. The international business might loss their opportunities to operate the manufacture in Thailand because lack of knowledge about local culture.

The answer to the question whether cultural similarities would lead to greater trade among countries is both yes and no. Logically, cultural similarities will make trade easier for each other because of the mutual understanding between both countries. But that’s