eg. The telecom co is not clear, distinctive they are just info focused and not attractive when 7up was introduced into the market, they had a very clear, crisp message against their competitors (good!) Desirable positioning requires SWOT ANALYSIS…you need to know all of this before you define your positioning (customers, competitor, market segment) Market segmentation = through the market research, try to separate different groups of consumers based on the benefits that they seek The…
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