ECCO CASE – PROJECT 1 Table of contents Table of contents Question Theory used in this report Data collection Company description Financial situation SW - Internal Value Chain R&D Production Sales and Marketing Service Core competences Benchmark Ansoff’s matrix of growth GAP-analysis OT - External Porter’s 5 forces Force 1: The degree of rivalry Force 2: The threat of new entrants Force 3: The threat of substitutes Force 4: Buyer power Force 5: Supplier power Porter’s Diamond PEST Political factors Economic factors Social factors Technological factor SWOT Generic Strategy Conclusion Sources Appendixes
Question For this assignment we have chosen question one: “The company’s strategic situation - Income tax amounted to DKK 114 million in 2009. The effective tax rate was therefore 24.9% compared to 23.1% in 2008. The profit for the year after tax and minority interests totaled DKK 299.2 million compared to DKK 527.4 million in 2008. At the end of 2009, consolidated total assets totalled DKK 4,182 million, representing a fall of 4.9% or DKK 215 million. Fixed assets totalled DKK 1,441 million, of which DKK 1,329 million were tangible fixed assets. In 2009, the Group reduced its inventories of finished products by 21% or DKK 322 million which is in line with the Group’s overall goal of reducing inventories and increasing turnover rate. Equity as of 31 December 2009 was DKK 2,431.8 million, equivalent to a solvency ratio of 58.1%. The solvency ratio at the end of 2008 was 56.3%. The cash flow from operating activities amounted to DKK 985 million, an increase of DKK 196 million despite a fall in total income. This was mainly due to the reduction in the Group’s inventories. Net cash outflow for capital investments amounted to DKK 207 million in 2009 compared to DKK 477 million in 2008. In 2009, ECCO achieved a free cash flow of DKK 762 million compared to DKK 306 million in 2008. This increase can be primarily attributed to the reduction in the Group’s inventories and a reduction in the consolidated total investments which were unusually high in 2008 due to the expansion of production capacity.
583 million results in 0.47 seconds. That’s what you obtain when searching “shopping experience” in Google. It is a hot topic, an expression on everyone’s lips… and as a result, paradoxically dangerous. Here we shall see the evolution of the concept shopping experience in academic literature and conclude with some practical thoughts. The playing field This experience takes place in the store, where many shopping decisions are taken. How many? I’m not sure, as I doubt that a fully validated percentage…
Introduction Facilities What is the size and layout of the machine floor? - The company is held in a 150,000 square foot warehouse with: 10,000 square feet of offices and engineering, 40,000 square feet of stock and storage, 100,000 square feet manufacturing space How many employees are on the assembly/production floor? - Day of visit there were 32 workers on the floor (direct labor). During busy times of the year it can be up to 100 workers. Many employees are hired through a temp agency…
ARTICLE IN PRESS Appetite 47 (2006) 161–169 www.elsevier.com/locate/appet Research report The slow pace of institutional change in the Italian food system Maria Paola Ferrettia,Ã, Paolo Magauddab a Centre for European Law and Politics (ZERP), University of Bremen, Bremen, Germany b Department of Sociology, University of Padova, Padova, Italy Abstract Recent surveys show that Italians have little trust in the food they eat. This seems at odds with the world-wide popularity of Italian…
