14th December 2010 Submitted by: Atika Imtiaz (7184),Hira Sarwar (7208), Khadija Tahir (7554), M. Waqas Moghul (7727), Natasha Akber (7546),Shayan Rasool(8093) Submitted to: Mr. AbdulQadir Molvi |

Table of Contents

ACKNOWLEDGEMENT 3 eBay 4 INTRODUCTION TO eBAY : 5 FINANCIAL ANALYSIS OF THE CASE: 7 PORTER’S FIVE – FORCES MODEL: 11 RIVALRY AMONGST COMPETING SELLERS: 12 SUPPLIERS 13 THREAT OF SUBSTITUTES 14 BUYERS 14 THREAT OF NEW ENTRANTS 15 INTERNAL AUDIT: 17 EXTERNAL AUDIT 19 INTERNAL FACTOR ANALYSIS: 21 EXTERNAL FACTOR ANALYSIS: 23 THE INTERNAL-EXTERNAL (IE) MATRIX 26 Space Matrix: 30 Competitive Profile Matrix(CPM): 32 STRATEGIC RECOMMENDATIONS AND IMPLEMENTATION 35 CURRENT SCENERIO 38 EBAY
before taxes & interest/Sales | | | | | | | | | | | | | | | | Current Ratio | 331.5% | 380.2% | 490.6% | 491.5% | 517.7% | 395.8% | 441.9% | equals current assets/ct. liabilities | | | | | | | | | | | | | | | | Debt-to-assets ratio | 15.9% | 12.0% | 14.9% | 14.3% | 11.6% | 32.8% | 28.2% | equals total debt/total assets | | | | | | | | | | | | | | | | * All numbers in thousands of dollars. | | | | | | | | | 2003 | 2002 | 2001 | 2000 | 1999 | 1998 | 1997 | Current Assets | 2,145,882 | 1,468,458 | 883,805 | 675,464 | 459,834 | 97,590 | 4,967 | Total Assets | 5,820,134 | 4,040,226 | 1,678,529 | 1,182,403 | 963,942 | 149,536 | 5,619 | Current Liabilities | 647,276 | 386,224 | 180,139 | 137,442 | 88,825 | 24,656 | 1,124 | Total Liabilities | 923,892 | 483,753 | 249,391 | 168,643 | 111,475 | 48,998 | 1,586 | Sales | 2,165,096 | 1,214,100 | 748,821 | 431,424 | 224,724 | 86,129 | 41,370 | Cost of Goods Sold | 416,058 | 213,876 | 134,816