Luis Molina
Writing 2
Ms. Katherine Hubbard
10/23/2015
Business communication issue
Domino’s Pizza communication issue
Effective communication is essential to the success of any business organization. Since the world is becoming a global village it is of utmost importance to effectively communicate within and outside of an organization. However, due to the large organizational sizes and the many organizational structures it becomes very difficult to get any message across. Effective communication can improve relations, motivate and ultimately best results for the company in the long run.
The business communication issue that I am going to talk about happened in the year 2009, in North Carolina. Two employers of the fast-food
The truth that Tim McIntyre, VP of Communications, wanted to convey was that this incident was “a rogue act of two individuals who thought they were being funny. That they do not represent this brand. That they do not represent the 100,000 people who work every day at Domino’s Pizza all over the world” (Flandez, 2009). The truth that Patrick Doyle wanted to articulate was that “We didn’t do this. We’re sorry. And we want to earn your trust back” (Peeples & Vaughn, 2010). However, once the company realized that those videos were posted, and the individuals who posted them were wearing the company clothe and also were cooking at one of the company restaurants. They realized those individuals who posted the videos were employees of the company. Therefore, the first thing that they decided to do was to identify the two individuals. This operation took two hours after the videos were posted.
After all this confusion and trouble, some members of the company found out that there were not any orders coming into the store at that particular time. The two individuals who posted the video were just bored and they decided to do something funny without realizing how far those videos were going to go and how much were going to affect in the costumers and in the company image. The phones were not ringing among that period of time, which is why the members of the company know that the food never reached the consumers. Some of