Running Head: DOLLAR GENERAL 1Dollar General StrategiesGlenda ReeseManagerial Marketing BUS 620Professor Mary WrightJuly 8, 2012 DOLLAR GENERAL 2 Dollar General Strategies Two important strategy concepts that need to be implemented for successful marketing within a business are market segmentation and a generic marketing strategy. Market segmentation is defined by Mullins & Walker, Jr. (2010), as the process by which a market is divided into distinct subsets of customers with similar needs and characteristics that lead them to respond in similar ways to a particular product offering and marketing program (p.180). Generic market strategy is based on three strategies, one of which applies dominantly more than the other two in a…show more content… DOLLAR GENERAL 4 Conclusion Two important concepts that need to be implemented for a successful marketing campaign are market segmentation and the use of one generic marketing strategy, one of which is overall cost leadership. During an assessment of the Dollar General of Imboden Arkansas, it was determined that the type of market segmentation for this facility encompassed more of the less wealthy customers because that is the type people that comprise the majority of the population in the area. The generic marketing strategy dominantly seen was the overall cost leadership. This strategy was determined through the prices seen throughout the store and the stores cost of operation. While Dollar General may not be as stocked as the neighborhood Wal-Mart, for everyday items such as laundry soap or cleaning supplies, this is the place to shop DOLLAR GENERAL 5 ReferencesAlexander, M. (2011, January 7). Dollar General vs. Wal-Mart — Price comparison on 10 Standard grocery items. Retrieved July 7, 2012 from http://www.dailyfinance.com/2011/01/07/dollar-general-vs-walmart-price-comparison-on-10-standard-gr/ http://www.dailyfinance.com/2011/01/07/dollar-general-vs-walmart-price-comparison-on-10-standard-gr/ Mullins, J.W., & Walker, Jr., O.C. (2010). Marketing management: A strategic decision making Approach (7th ed.). Boston, MA: McGraw-Hill Irwin. United States Securities and Exchange
Date: April 30th 2013 Dollar General Business Proposal Executive Summary Our group performed an analysis of Dollar General’s external and internal environment, which included a Porters Five Forces breakdown. Those findings as well as analysis on the company’s financial statements formed the basis for our recommendations. We considered several alternative growth strategies for Dollar General to implement. Those strategies are, international expansion, continued domestic expansion, internal…
Case: Dollar General Uses Integrated Software Dollar General (dollargeneral.com) operates more than 8,000 general stores in 35 states, with sales exceeding $9.5 billion in 2007, fiercely competing with Walmart, Target, and thousands of other stores in the sale of food, apparel, home-¬ cleaning products, health and beauty aids, and more. The chain doubled in size between 1996 and 2002 and has had some problems due to its rapid expansion. For example, moving into new states means different sales taxes…
team. In many cases, shareholders and board members receive very rewarding financial benefits from this transaction. However, in some situations, public firms do not have a choice in the matter, as is the case in a “hostile takeover”. In assessing Dollar General’s performance,…
Valuation and Analysis of Dollar General Table of Contents Executive Summary……………………………………………………1 Overview of Dollar General…………………………………………6 Five Forces Model..............................................………..9 Rivalry among Existing Firms................................9 Industry Growth………………………………………….10 Concentration………………………………………….….10 Differentiation and Switching costs……………………13 Scale Economies and Fixed/Variable Costs…………..13 Excess Capacity and Exit Barriers………………………14 Threat…
INSC 20263-50 Business Information Systems Dollar General Strategic Global Project Submitted to Layne Bradley By Linc Kendall, Tommy Jewett, Eric Powell, Reid Anderson, and Kaity Wegen 10/20/2011 Table of Contents 1. Executive Summary- TEAM (Add the page number for each heading. Number the pages) 1.1 Background 1.2 Alternatives 1.3 Recommendations 2. Analysis- LINC 2.1 Proposed Global Geographic Location 2.2 Country Research 2.3 Industry Research 2.4 Industry Environment-Porter’s Five Forces…
April 1st, 2013 To: Dollar General Management From: Jena Marini Re: Dollar General Case Memo Executive Summary: Dollar General is the dollar store’s industry leader and has been a fast growing retail channel in the United States for the past decade. Since under new management in 2003, when David Perdue became the chairman and CEO, Dollar General has a bright future to look forward to. Dollar General has grown from 6,273 stores to 8,260 in 2007 and revenues had increased to $9.2 billion by…
Second Regular Session Sixty-eighth General Assembly STATE OF COLORADO INTRODUCED LLS NO. 12-0782.01 Julie Pelegrin x2700 HOUSE BILL 12-1201 HOUSE SPONSORSHIP Gerou, Becker, Levy SENATE SPONSORSHIP Steadman, Hodge, Lambert House Committees Appropriations Senate Committees A BILL FOR AN ACT 101 102 103 104 CONCERNING ADJUSTMENTS IN THE AMOUNT OF TOTAL PROGRAM FUNDING FOR PUBLIC SCHOOLS FOR THE 2011-12 BUDGET YEAR, AND, IN CONNECTION THEREWITH, MAKING AND REDUCING APPROPRIATIONS…
1. When the trading of one currency for another is determined by the laws of supply and demand it is called a(n) _____ exchange rate system. *a. flexible b. free-market c. floating d. either A or C e. none of the options listed General Feedback: Page 453. Learning Objective 1. Difficulty: Easy. Systems in which the exchange rate is determined by the laws of supply and demand are called flexible exchange rate systems, such is the case with Australia. 2. A flexible exchange rate system…
have been criticized for running mom and pop shops out of business. Walmart has many outlets around the world. Sam Walton, founder of Walmart was an ordinary man that drove a regular old truck. Sam borrowed a $20.000 loan that made him billions of dollars later in the future by the opening of Walmart. Not much is known about the Walton’s because they refused interviews. Even in Sam’s last days of his life he made sure that his money will continue with his family and not by taxes because he divided…
NO The “dollar special” campaign will not be proposed within our final strategy nor should be totally explored in general. Despite this type of price promotion embraced the concept of greater foot traffic at Reed being (3%), there overall concept however leads to negative margins within the long-run especially for our program thus being in-efficient. With our proposed strategies and tactics explained by Adele, Reed Supermarkets cannot afford to have even lower margins that this promotional avenue…
