In the 21st century, we are entangled in new media, which has become an indispensable part of the daily routine. However, it is challenging to define, to what extent we depend on this new way of thinking and behaviour. It is also questionable what forces provoke us to participate in the sharing, spreading, generation of content via the means of new media and what exactly lies behind this new media. Tim Jordan and Henry Jenkins investigate these issues in their studies. Though the problem is the…
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