John Outlaw 11/14/2012 Principles of Retailing Dr. Banerjee 2 Points! Customer rewards keep your customers coming back to you. A customer deciding between whether to stop at your business or another business, will choose the one where they are rewarded on their purchases. An additional benefit, is the fact that they can attain rewards without carrying around a card specific to your business, because if they have left that card at home, or left it somewhere they've lost that reason to come…
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