mass customization as a means of differentiating its products. Continuum is a hybrid design lab/fashion label founded by Mary Huang and Jenna Fizel, which allow users to interactively design their own garments based on their unique taste and exact measurements, with the help of Internet and web applications. Mary Huang and Jenna Fizel, the founders of Continuum, have backgrounds in architecture and interactive design, which enabled them to create a platform that made fashion mass customization a dream…
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