Introduction Chattanooga Ice Cream Division was part of a larger family run company named Chattanooga Food Corporation. The ice cream division was one of the three divisions that rolled up to the larger enterprise, whose primary product line consisted of mid-priced basic ice cream products (Sloane, Carl, CICD case study, 1997). Charles Moore, who took over as the president and general manager in 1993, was responsible for a team of six senior leaders across the division. There were additional changes…
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