This report based on the study of “Customer Value Marketing” starts with introduction section. We have mentioned the contents of the study in objectives of the report section. The methodology section deals with the means of preparation of this report and the processes that we have followed. Then the report describes the theoretical aspects of the study in the literature review. This section mainly consists of brief description about different important topics about customer value marketing. Finally in the last section, the report is concluded with findings, bibliography and appendix over the topic. The appendix section contains some International Journals on Customer value marketing. 4. Establishing an effective performance measuring system:
While implementing customer value strategy, companies continuously measure the performance with goal. Therefore, company should have an effective performance measuring system so that any deviation can be analyzed carefully.
5. Establishing the network marketing system:
With the help of network marketing system companies can understand customer’s needs in a better way and thus can strengthen the implementation of customer value strategy.
Hypothesis: Rajagopal (2006) has established some hypothesis regarding customer value. They are as follows: • Higher perceived value acquired by the customer help consumers to determine their buying decision on the non-conventional products of unfamiliar brands in the market.
• The brand value of the product is enhanced by developing the communication tools effectively by the firm which help augment the customer value by marginalizing the gap between consumer perception and product attributes.
• The brand value, quality of the product, competitive advantage and price along with other relational variables determine the customer value.
• The product attractiveness combined with the effective informational sharing and retailing services help augmenting by providing competitive advantage.
Here are some other hypothesis by Weinstein and Abratt (2009): • There is a significant correlation between service received
It is agreed by many scholars that the concept of marketing was originally brought up around the time when industrial revolution took place. (Elvy, 1991; Evans & Berman, 1994) However, the definitions of marketing varied from time to time. ) People still get confused by the term “marketing” nowadays thinking it is only about advertising and selling the product, however it is actually a broad term that involves not only advertisement but also many other activities for instance, market research, media…
Study Guide Marketing: the activity for creating and delivering offerings that benefit the organization, its stakeholders, and society For marketing to occur you need: two or more parties with unsatisfied needs, a desire and ability on their part to be satisfied, a way for parties to communicate, and something to exchange TO SERVE BOTH BUYERS AND SELLERS, and achieving the marketing objectives EXCHANGE must happen: trade of things of value b/w a buyer and a seller so that each is better…
Case Study: Conroy’s Acura: Customer Lifetime Value and Return on Marketing Case Summary: Conroy’s Acura was founded in November 1986 by Ross Conroy, a veteran of the car industry who also owned a General Motors dealership to open in Toronto and one of the first in North America. Located in downtown Toronto, Conroy’s Acura sold both new and pre-owned vehicles, and its service department was dedicated to Acura Products. Conroy’s Acura was an independently owned dealership that held a franchise…
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is marketing: Marketing is managing profitable customer relationship. The twofold goal of marketing is to attract new customer by promising superior value and to keep and grow current customers by delivering satisfaction. Marketing is the process by which companies create value for customer and build strong customer relationship in order to capture value from customer in return. The Marketing Process 1) Understand the marketplace and customer needs and wants. 2) Design a customer driven…
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Expert Systems with Applications 31 (2006) 101–107 www.elsevier.com/locate/eswa Customer segmentation and strategy development based on customer lifetime value: A case study Su-Yeon Kim a, Tae-Soo Jung b, Eui-Ho Suh c, Hyun-Seok Hwang d,* b a School of Computer and Information Technology, Daegu University, 15 Naeri, Jinryang, Gyeongsan, Gyeongbuk 712-714, South Korea Department of Management Strategy, Samsung Economic Research Institute, 191 Hangangro 2-ga, Youngsan-gu, Seoul 140-722…