Customer Behaviour – Preference and Patterns in the snack industry 1. Select a topic
Customer Behaviour – Preference and Patterns in the snack industry
We will approach this topic in the light of snack industry, especially in the context of Indian Wafer industry. We chose this topic as at the root of any marketing strategy it is the customer and his preferences. Without an understanding of the customers buying patterns it, a company would spend huge amounts of time and money behind the wrong strategy and thus lead to loss of profits, reputation and market share.
The Indian wafer industry is a high growth industry with the presence of only two or three major players in the organized sector, namely Frito Lays, ITC Bingo and Parle …show more content…
Hypothesis

HYPOTHESIS 1:
Null hypothesis: there is no significant relationship between strategy of the company and psychographics of the target audience
Alternative Hypothesis: there is a significant relationship between strategy of the company and psychographics of the target audience
HYPOTHESIS 2:
Null hypothesis: there is no significant relationship between strategy of the company and price points preferences of the consumer
Alternative Hypothesis: there is a significant relationship between strategy of the company and price points preferences of the consumer
HYPOTHESIS 3:
Null hypothesis: there is no significant relationship between strategy of the company and per capita consumption
Alternative Hypothesis: there is a significant relationship between