Part 1 Videogames industry has transformed from a mere entertainment become a kind of cultural phenomenon. Videogames is being drawn deeper into the media mainstream. In the 2008, on the list of video game companies top ten, ranked first was EA and second was Blizzard respectively (The 17173, 2008). However, currently the rank has some changed, EA still keeping No. 4 while Blizzard has downed to No. 12 (The Top Ten, 2012). Then, there is a question, how can a brand keep their place in the market…
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