Unit 1 Individual Project 1 Unit 1 Individual Project 2 Over the years Apple has used Empathy, focus, and Impute to become the world’s most valuable company (measured by market capitalization) and one of world’s most valuable brands. (Forbes 2013). Although Apple was voted winner of the 2012 CMO Survey Award for Marketing Excellence, the Technological, Social, and Competitive Marketing Environmental forces can be implemented into their strategy to cause a successful impact. Price and Product…
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