Strategy and Competition
COMM 401

Course Overview
Jan. 7, 2015

Today’s Agenda
• Introduction
– Instructor
– Students

• Course Overview
– Course objective
– Course outline

Instructor
• Jisun Yu
E-mail: jisun.yu@concordia.ca
Office: MB 13.131
Phone: (514) 848-2424 (ext: 2918)
Office hour: Wednesday 15:00 – 16:00 pm
• The major communication channels:
The Moodle class website & Email

Course Objective
- Understand concepts
- Distinguish different perspectives and theories

Conceptual
Dimension

Analytical
Dimension
- Identify issues, problems, and situations
- Apply the appropriate concepts, perspectives, and theories to a given problem
- Develop logical arguments and come up with the best answers Presentation
Dimension
- Present your thought process and arguments logically
- Present your work (both written and verbal) in a professional manner

Other Details
• Course materials
– Strategic Management Concepts: Competitiveness and
Globalization, 11th Edition. Hitt, Ireland & Hoskisson.
– Case Course Pack (Harvard Link): https://cb.hbsp.harvard.edu/cbmp/access/32287031 • Class Lecture Notes: PowerPoint Slides will be available in the
Moodle Class website.
 Please make the note available prior to each class.
• Attendance and class participation
– The active participation in class discussions is very important! – READ THE CASE BEFORE THE CLASS

Assignments and Exams
• Individual written assignment:
– Case: Intuit QuickBooks
– Due on Feb. 16
– It is important to conform to the specifications presented in the course outline (p.2)
• Group