SWOT Analysis of The Body Shop IV. PEST Analysis of The Body Shop V. Porter’s Five Forces VI. EVR Congruence VII. Recommendation VIII. Conclusion IX. References I. Executive Summary The Body Shop International PLC (Body Shop) is one of the largest cosmetics companies in the world with 2,400 stores in 61 countries and is the second largest cosmetic franchise in the world, following O Boticario, a Brazilian company. It operates a chain of cosmetic stores…
Words 3874 - Pages 16