Spider-Man™, Disney Princess™, Cars™ and Dora the Explorer™. k. Vision statement (what a company wants to be, inspirational, timeless). viii. Payless ShoeSource Continues to Expand Its Global Footprint, Celebrates 100th Franchise Store Milestone l. Mission statement (what the company is now, it identifies the customer and states the level of performance). ix. At Payless, we are committed to achieving results, but more importantly we are committed to achieving them…
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