evaluating various approaches to leverage their positions in the market. Moreover, given the uncertainties persisting in the global economy, companies have to adopt strategies that can cushion them during the lean times (Mullerat, 2010). Corporate social responsibility (CSR) provides one such alternative strategy. Despite its cost implications, CSR can be a source of opportunities, can enhance a company’s innovation, and act as a source of competitive leverage. This paper provides a discussion of these…
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