the distribution (place) component of marketing • the role of ethics, risk management, and corporate compliance in marketing Learning Outcomes • • • • Understand the purpose of regulation of price in the market (page 600) Understand prohibited pricing practices (page 600) Understand prohibited distribution practices (page 607) Understand the role of ethics, risk management, and corporate compliance in marketing (page 612) Chapter Summary Price and distribution are two of the four components of the…
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