OBJECTIVE OF STUDY

The main objective is to find out the current trend going on in the industry i.e. (about the product, price, place and promotion). This research aims at studying the. ASTUDY OF CONSUMER BUYING BEHAVIOUR TOWARDS CARS IN AUTO MOBILE INDUSTRY WITH THE SPECIAL REFERENCE TO TATA, MARUTI, HYUNDI, HONDA.

To study Customer attitude toward various Cars brand.
To find out the perceived positioning of different Car Brands among customer.
To know out the choice criteria which the customers use while purchasing a Car.
To know about the post purchase behavior about existing consumer.
INTRODUCTION TO THE TOPIC

CONSUMER BEHAVIOUR

In today’s challenging and competitive world of last changing technology, consumer tastes
Do you like the advertisement now? | | | I don't like it at all | | | | | | I like it a lot | | | | | | | Do you identify with the spokesperson pictured above on the right? | | | I don't identify at all | | | | | | I identify a lot | | | | | | | The spokesperson pictured above on the right is: | | | Inappropriate | | | | | | Appropriate | | | | | | | The spokesperson pictured above on the right is: | | | Not trustworthy | | | | | | Trustworthy | | | | | | | The spokesperson pictured above on the right is: | | | Not an expert | | | | | | An expert | | | | | | | The spokesperson pictured above on the right is: | | | Not credible | | | | | | Very credible | | | | | | | To what extent do you think the spokesperson pictured above on the right is a good fit with the brand? | | | A poor fit | | | | | | An excellent fit | | | | | | | To what extent do you like the spokesperson picture above on the right? | | | I don't like her at all | | | | | | I like her a lot | | | | | | | | L’Oreal is introducing a new moisturizer called NutriFit that both fights dryness and tones the skin. Their current advertisement is pictured on the left. L’Oreal