on selling food products. The major products they sell are: cereals, frozen dough, baking products, snacks, yogurt, and organic foods, just to name a few. The company’s operations are international and include a presence in the USA, Canada, Europe, South America, Asia, and Pacific regions. The industry is saturated with lower price point products and the food products are easily substituted. Because the industry is so competitive, General Mills, Inc. heavily markets their products to generate sales…
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