set up to take advantage with processes, products, services or offers? Real-time marketing will come of age, and you don’t have to be Oreo, with a Superbowl “war room” of creative folks, to jump on it. Marketing automation will allow email triggers, social media replies and sales interest follow-ups to happen with limited human intervention. Customer experience: Can you balance automation with the effort to treat each customer as an individual who may turn any interaction with your brand into…
Words 5901 - Pages 24