Consideration of Alternatives
Based on the integrated analysis of condition of the MGM Grand hotel, it can be divied to two parts which are most significant to their revenue and profit growth includes non-gaming activity and gaming programs.
First of all, the non-gaming activity must be mentioned. Besides the huge number of rooms that costumers will find in the MGM Grand Hotel & Casino, they should also have other facilities that they might want to know about. The MGM Grand Hotel should build up a user-friendly information system which can help visitors to consume distinctly. For example, the reception table should collect phone numbers of every single visitor, which is in order to guide them to visit this strange area when they are confused to make the tour decision. Moreover, the MGM Grand Hotel should set up a tourist or guider group which can provide some travel plan to costumers. These plan includes several travel routes, and visitors can take advantage of the tourist program like the locations and services of famous night club, several restaurants, an events arena, the big casino, concierge, special executive-level rooms, Jacuzzi, outdoor pools, a shopping arcade, the spa, a salon, room service, the Lion Habitat, a large health club and even wedding chapels.
The first method is strongly recommended to be their alternative solution, because it just have to set up a message server to send to customers their well-designed information message or web page with low maintenance fee. Unlike the first method, the tourist program which should manage their own tourist group with very high training cost.
In addition, the gaming programs is the primary sector of all hotel system. The first option of alternative for gaming programs is the online casino. In a market where visitors demand a thrilling web experience, wherever and however they want to play, the MGM Grand Hotel can deliver. The hotel should up a online gaming play station which designed with the costumers’ needs in mind. With the online gaming play station, visitors can play across all games and platforms