Spalding sold two types of balls, which was Top Flite and Strata. They were being sold at all mass merchandisers. Their targeted market consist of aspiring players, hackers and players. They had the perceptual advantages because they were #1 in the market so customers perceived them as good quality of ball. They were also known for their distance and inexpensive.Top Flite sold a total of 420.7 million balls which equaled 35 million boxes. Their revenue consist of $455 million. Market share 15.6. Spalding has a high profit because the cost of the manufacturer of the balls were unexpensive but sold a large amount of balls. Strata units sales were 4.5 million boxes sold. Their revenue was $131.4 and were sold at $28.99 a dozen.

Wilson sold two types of balls, wound and solid balls. They have the capabilities advantages because they were top of the market when golf was unpopular and also top of the market when golf was popular. Unit sales for Wilson were 3.4 million boxes of wound balls and 10.2 million boxes for solid balls. The revenue was $98,566,000 for wound balls and $132,498,000 for solid balls. Their targeted market were players an aspiring and hackers last. Using logic yes they were there once so they have the capabilities advantages to be there again.

Max-fli sells two types of balls, wound and solid balls. Their scope was everywhere except mass merchandisers. Their target market are players and aspiring and hackers last. They have the perceptual advantages because they have a former Master Champions, Fred Couples which will make customers perceive